Junior Achievement Trip to Global Marketing Firm Digitas NY

Last week, several CHAH students in the Junior Achievement program visited the offices of the tech firm Digitas NY in downtown NYC. Digitas NY makes connections between brands and people using a five-pronged approach: data, technology, media, creativity, and strategy.

CHAH students were greeted with breakfast and listened to a presentation about the role Digitas NY plays as a global advertising and marketing firm. Students asked questions about how to get into marketing and advertising, got some help with their resumes, and learned about the importance of online marketing and how data is used to make strategic decisions.